Recently I sat down with Cassie, owner and creator of a new vegan whole foods dessert company called V.Sweet. We swapped stories and I was reminded of how comforting it is to talk with others who have gone through similar struggles upon discovering the problems with the standard American diet. As a mother and someone who leads a healthy lifestyle, she has struggled with satisfying her (and her family's) sweet tooth without relying on processed sugar or other unhealthy ingredients.
I asked Cassie to sum up her company and she shared the following:
"My mission for V.Sweet is to create a whole food dessert company passionate about creating hand-made, vegan desserts sweetened only by what nature has provided. I take pride in the transparency of our ingredients, business, and intentions. By promising to use only whole foods, organic and local whenever possible, we always cook with love and intention so that you can truly live healthy and eat sweet. I want to serve the health-seeking community of vegans and whole-foodists alike who, like me, want to see more food on our shelves without preservatives and ingredients we can't read."
Although Cassie is in the beginning stages of developing her company, she already has several well-tested products online available for purchase. She shared some Peanut Butter Chocolate Date Balls and Vegan Fudge with me. At first I was a little worried--I had tried a lot of "healthy" desserts in my time and they were never comparable to the "unhealthy" ones in flavor or richness. When I brought them home, I even told my boyfriend (before trying them), "you probably won't like these because they're healthy." WOW. I was totally wrong--everything was incredible!
The date balls tasted like the buck-eye ball cookies my mom used to make--rich chocolate and peanut butter flavors with a great texture. Of course, once I realized how amazing these were I shared them with my boyfriend and another guy friend who wouldn't normally appreciate a "healthy" dessert--they both loved them! These are made with only Medjool dates, raw organic cacao powder and natural peanut butter.
Thrilled with my first taste, I moved on to the vegan fudge. Now, I'm not a huge lover of regular fudge--it's always too rich for me, so again I was a bit hesitant. The ingredients are 100% organic maple syrup, organic brown rice syrup, peanut butter, organic coconut oil, organic raw cacao, bourbon vanilla, and pink himalayan sea salt. These tasted like Reese's peanut butter cups--so flavorful without being overly sweet! My boyfriend loved them too, of course. :)
Cassie is determined to expand her business this year. To get the word out to more people in the best ways possible, she has dedicated herself to this as her full-time job. A few weeks ago, she launched a Kickstarter Project for V.Sweet Dessert Company and encourages everyone to check it out. Make sure to visit soon since the Kickstarter ends on February 21st!
Cassie wanted everyone to know:
"I love the strong, growing vegan community here in the Dairy State and since I am a bootstrapping solo-preneur who has not taken on any partners, I hope you will feel comfortable with my accountability and level of commitment to getting V.Sweet off the ground and continuing to serve the Milwaukee area (and beyond!) for as long as you seek health and still have a sweet tooth:). I pride myself on being open and honest, so please feel free to contact me at firstname.lastname@example.org with any feedback or questions about me, V.Sweet products, or the Kickstarter project and I will get back to you quickly! Thank you!"
If you live in the Milwaukee/Waukesha area and you want to order some of her desserts, you can do so online and have them delivered, or you may be able to arrange for a pick-up/drop-off situation if you contact Cassie directly. Enjoy healthy sweets and support a local business at the same time!!